Da un tweet di Kathy Sierra (quanta nostalgia del suo blog…), vengo a conoscenza di questi due articoli che descrivono come due scelte di design apparentemente semplici possano portare ad uno straordinario aumento delle revenues:

A few weeks back, I wrote about how changing a button increased a major e-commerce site’s revenue by $300 million dollars.
The article quickly became one of the most popular articles we’ve ever published. People love the fact that a small design change could be linked to a huge increase in revenues. It’s the ultimate ROI story.
Yet in our research at User Interface Engineering, we see these kinds of increases all the time. And $300 million isn’t anywhere close to the biggest.
In today’s article, The Magic Behind Amazon’s 2.7 Billion Dollar Question, I talk about a design element whose income contribution is possibly 10 times larger. It’s a simple question on the Amazon site – one you’ve probably seen a thousand times – yet it is critical to the success of the business.

Da leggere.