Google is not Apple, especially if we talk about design. We all know that.
However no one can deny that Google has made great progress on improving the design of its products in the last couple of years: white spaces, cards, clean typography and a consistent interface among all the services.
A great article by Farhad Manjoo (Co.Design) explains how Google’s approach to design has changed over the years. Some points worth thinking about:
- Only the CEO can get the entire company to focus on something. As Farhad says: “if you ask a Google designer to mark the shift between Google’s old approach to design and its new one, you’re likely to get a precise date: April 4, 2011. That’s the day Page became CEO.” A strong commitment by the top management is necessary to make Design a core value of a company. In 1980s, Apple followed the same same path, according to Hartmut Esslinger’s new book (thanks to Alberto for pointing it out).
- Designers must be involved in early stages of product creation. Asking for their support just before going to market can not lead to real innovation.
- If you want to create something really novel, you have to search for a design innovation rather than a technical one. Technology alone is not enough.
What do you think about?